“Politics and the public media in Kosovo” is a distinctive book that deals with the dependence of the public broadcaster of Kosovo (RTK) on the decision-making factors, and with the impact of such dependency on the relationship between RTK and its audiences.
The book provides an in-depth analysis of the relationship established between the political decision-making factors and the public broadcaster of Kosovo during the period of the UN protectorate and during the first decade of its functioning as a public broadcaster of an independent state.
The book author, Dr. Gjylie Rexha, has worked for 17 years as a journalist and editor of the public broadcaster of Kosovo.
However, this book is not merely a personal observation of a journalist about the medium she worked for.
By means of the extensive analysis of the influencing political factors, of the interviews with parties involved and using the results of surveys with citizens, this empirical study shows the complex picture of the media system in Kosovo, within which RTK still is the most influential, albeit with an endangered credibility in the face of its audience.
The book is a result of the doctoral studies and last year was published in Albanian by Orfeu Publishing House in Prishtina.
The English version is published by LAP Lambert Academic Publishing. Amongst the in-depth and extensive studies on public broadcaster, RTK is still a case not analyzed, in spite of its specificity as a public broadcaster.
As such, this book is valuable for media scholars, and other readers interested in the development of the media system in Kosovo.
The book deals specifically with: the establishment and development of the RTK during the UN protectorate period; the influence of politics on its strategic development by using legislation as an instrument to generate the dependency of the medium on the power; the editorial policies and the representations of the political factors in the RTK news; the relationship between RTK and its audiences, and the status of the news journalists within RTK.
In its last part, the book provides alternatives on the reforming and transforming of RTK into a true medium, removed from political influence and “allied” with the citizens – its audience.